How to pitch your book for review to a book blogger

I’ve been wanting to write a brief guide on how to pitch your book for review to a book blogger for a while. It seems to be one of those things that a lot of people can’t quite figure out, or get intimidated by, or just sort of blindly hope for the best with. And, really, it’s not rocket science. Pitching your book for review involves a little more than ‘please will you review my book’, but it really does involve a lot less than you think. Here’s my top tips in no particular order.

  • Know who you’re talking to and what they tend to review. There’s no point in emailing a person who blogs about children’s literature if your book is adult crime. It’s a waste of everybody’s time. Be strategic in your efforts.
  • Related, tell me why you’ve come to me. Personalise that standard email a little bit and tell me why you think your book and me will click.
  • Be polite and nice. Niceness on the internet is a good thing. We should all work towards it a little bit more.
  • If the blogger has guidelines for submission, work to them. In all likelihood they’re not getting paid, so respect their wishes. Don’t repeat email if you don’t get a response.
  • Respect time frames. Books don’t get reviewed immediately and maybe never. Sending a copy for review does not guarantee a review.
  • Be prepared for a negative review. Simply thank the reviewer for their time and move on. Don’t burn your bridges in a small community. Don’t make the blogger blacklist you.
  • Be realistic. This is a hard business, and nine times out of ten, you won’t get a response. If you do get a response that says no, thank them for their time and move on (sensing a theme here?)
  • Be passionate, honest, and know your market. YA is not just about vampires (and hasn’t been for about three hundred years). Picture books are not an easy option. Tell me about the heart of your book. Tell me why that matters in today’s publishing world.
  • Don’t pay somebody to do the dirty work for you! I can’t stress this one enough. There are a thousand websites out there that will give you lists and contact details for bloggers. This is usually public information and can be found via a quick Google. Don’t pay. Seriously, don’t pay for public domain info. It’s awful and a blanket email tells me you’ve done no research about who you’re talking to.
  • Do, however, pay for reputable services done by reputable people. There are people out there who can advise you on marketing or promotion. This is a complex thing, and there’s no shame in paying for services. Do however check their credentials, ask to see a sample of their work, or speak to former clients…
  • Don’t be afraid. I want to write about good books. I want to share books that have something important and relevant to say about the world. I want to hear from voices marginalised from that discussion. If I think I can help you out, or give your book a review, then I will.
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